Kaledora Fontana Kiernan-Lin is putting a timeline on her bold prediction: the global contract-for-difference (CFD) broker market faces major disruption from decentralized finance within five years.

The co-founder and CEO of Ostium, a blockchain-based perpetual swaps platform, recently secured $20 million in Series A funding from General Catalyst and Jump Crypto to back that thesis.

In an interview with FinanceMagnates.com, Kiernan-Lin laid out why she believes retail foreign exchange and commodities traders will abandon traditional CFD brokers for on-chain alternatives that offer transparent pricing and self-custody of funds.

"The 'perpification' of markets – where every asset becomes a liquid, tradeable perpetual swap – is the inevitable end state," Kiernan-Lin said. She expects retail FX and commodities to crack first, calling them "markets where users are currently paying exorbitant costs for opacity".

Whether that vision materializes on her timeline remains an open question. Decentralized finance platforms face their own set of challenges, including smart contract vulnerabilities, liquidation risks from high leverage, and a lack of comprehensive regulatory frameworks that have plagued the crypto derivatives sector.

Crypto Exchanges Already Moving Into TradFi

Ostium isn't alone in targeting traditional assets. Major crypto exchanges have been racing to capture TradFi trading volume, particularly during the recent metals rally.

Binance launched round-the-clock perpetual contracts on silver in early January as silver prices surged 150% year-over-year, with rival Bitget rolling out similar offerings focused on gold, forex, and global macro assets.

BingX reported that record gold prices drove half of its $1 billion TradFi trading surge, with gold futures contracts alone generating over $500 million in daily volume.

The trend extends beyond perpetual swaps: Coinbase and Crypto.com have acquired CFD licenses, signaling that well-funded fintech players with large user bases are eyeing the retail derivatives market.

These moves suggest Kiernan-Lin's thesis about TradFi asset demand isn't purely aspirational. But they also highlight the competitive dynamics at play, with established crypto exchanges leveraging existing liquidity and brand recognition to capture the same offshore trading cohort Ostium is targeting.

Record Volumes Signal Early Traction

Ostium's recent performance appears to validate at least part of that vision. The platform hit a record $711 million in single-day trading volume on January 30 as metals prices surged, with silver and gold trading accounting for roughly half that total. Over 95% of Ostium's open interest now sits in traditional markets rather than crypto assets, an unusual profile for a blockchain-based exchange.

Cumulative trading volume has topped $33 billion since launch, including more than $5 billion in metals alone. The surge aligns with precious metals rallies that saw silver hit a record $120 per ounce in late January and gold push past $5,600.

Traders on the platform netted $5.8 million in profits on January 30, the highest single-day gain in Ostium's history, reversing earlier cumulative losses. Just two days earlier, the same cohort had logged $2.7 million in losses.

Eliminating the Broker-as-Counterparty Problem

Kiernan-Lin's pitch centers on a structural critique of the CFD model. When retail traders lose money on traditional platforms, which happens to 76-82% of them, according to regulatory disclosures, the broker often profits directly by taking the other side of those trades. UK regulators have repeatedly flagged this conflict of interest.

Ostium, however, claims it architecture routes trades through institutional liquidity venues and executes them on-chain via smart contracts built on Arbitrum, an Ethereum Layer 2 network.

"When you trade Oil on Ostium, the quote is derived from institutional liquidity and anchored by our oracle infrastructure, then executed onchain," Kiernan-Lin explained. "Once a position is open, the protocol can't arbitrarily widen spreads, change financing terms, freeze accounts, or introduce new constraints."

She argues the real advantage isn't just about who sits on the other side of a trade, but that pricing, funding, and execution follow transparent, programmatic rules rather than discretionary broker decisions.

Legacy brokers retain broad power to adjust spreads, modify financing costs, or restrict accounts during volatile periods, actions that are theoretically impossible on Ostium's smart contract infrastructure.

Still, smart contracts introduce their own risks. The Financial Stability Board (FSB) has warned that decentralized finance platforms face vulnerabilities related to faulty code, market manipulation through governance token voting, and concentration risks among third-party infrastructure providers.

Offshore Markets and Regulatory Gray Zones

Ostium is explicitly targeting offshore CFD traders, particularly non-US investors seeking exposure to American equities and commodities. Kiernan-Lin describes the pain point as access: traders in Vietnam or the Philippines typically navigate offshore entities "with questionable solvency, high withdrawal friction, and the real risk of unexpected account freezing".

The platform operates as a non-custodial technology provider, meaning Ostium itself doesn't hold client funds, the smart contracts do.

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“We respect local laws; our primary focus is replacing the trading infrastructure with one that doesn't require a user to trust a centralized entity in a jurisdiction they can't sue," Kiernan-Lin said.

The strategy mirrors how offshore CFD brokers have historically operated in regulatory gray zones, raising questions about whether decentralized infrastructure truly solves investor protection issues or simply relocates them to a different layer of the technology stack.

Self-Custody as a Feature, Not a Bug

The CEO reframes self-custody, often seen as a technical barrier for retail traders, as the platform's killer feature.

"Nobody can freeze your funds," she said, arguing that's more compelling than traditional brokers' ease of fiat deposits once traders experience the difference.

Ostium has designed its onboarding so "connect wallet" replaces traditional login credentials. There's no three-day wire transfer wait, and the platform is exploring account abstraction technology to make the wallet experience "invisible for those who want it".

Kiernan-Lin believes once traders realize holding their own margin means never waiting for a broker to approve a withdrawal, the perceived barrier becomes a preference.

The flip side is that self-custody also means self-responsibility.

Cost Structure and Competitive Positioning

When pressed on fees, Kiernan-Lin acknowledged Ostium may not win "a headline comparison on advertised execution costs alone" against large incumbents like IG or Pepperstone. Entry spreads at traditional brokers can look cheaper at first glance.

Where Ostium claims to differentiate is cost predictability. Gas fees on Arbitrum are minimal and visible upfront. Execution fees and funding rates are explicit and known before opening a position.

"There are no hidden spread markups, surprise swap charges, or discretionary account actions that change the economics of a position after it's opened," Kiernan-Lin said.

Traditional "zero commission" pricing often masks variable spreads, opaque financing, and operational risk, she argued. However, perpetual swaps carry their own cost structure that can erode profitability.

Derivatives Over Tokenized Equity

Kiernan-Lin sees limited trading appeal in true tokenized equity ownership compared to derivatives.

"It's capital efficiency," she said. Traders betting on earnings calls or macro events don't want to lock up 100% of capital to buy shares when they can express the same view with a fraction of that capital via derivatives.

"The FX market trades $7.5 trillion a day, not because people want to own Euros, but because they are hedging or speculating on price," she noted.

A opposite view is held by Vlad Tenev, the chief executive of Robinhood, who sees tokenization as “the biggest innovation in capital markets.”

She also has a different viewon prediction markets like Polymarket and Kalshi, calling them "highly complementary" rather than competitive.

The 2030 Vision

By December 2030, Kiernan-Lin expects the term "Real World Asset" to be retired because all assets will exist on-chain. Ostium won't be labeled a "crypto platform" but rather backend infrastructure for a chunk of global macro trading.

"Decentralized protocols won't simply disrupt a subset of the market; they'll supercharge the growth of the market itself," Kiernan-Lin added, drawing a parallel to how Uber expanded the taxi market by orders of magnitude while upending the industry. She positions Ostium as the "standard-bearer for that shift".

That timeline assumes several things go right: regulatory frameworks evolve to accommodate decentralized platforms without crushing them, smart contract security matures to prevent the kinds of exploits that have plagued DeFi, and retail traders prove willing to trade traditional protections for transparency.

Meanwhile, traditional CFD brokers aren't standing still. Some 80% of European CFD firms are plotting a pivot to listed derivatives amid regulatory pressure, suggesting the industry itself is adapting to survive.

Source: Finance Magnates